Telstra Rebranding
While working with Interbrand, this award winning branding firm took on the project of rebranding the Australian tel-co, Telstra. During this time I worked as a finished artist with a main focus on packaging. Following the comprehensive packaging guidelines created by Interbrand, I laid out packaging for mobile phones, mobile WiFi devices, tablets, SIM cards, phone accessories and LAN line products. Along with box packaging, the work included user guides, quick start guides and installation CD’s.
In addition to packaging, I was able to lend help to the Interbrand team by creating finished art for Telstra’s corporate literature system, high resolution graphics for Telstra vehicles, and other aspects of the comprehensive Telstra rebrand.
